kestrel

Flight mode: Activated

Our brands don’t just fly — they take the whole sky.

Kestrel is behind products & services that help online stores launch faster, convert better, and scale without chaos.

90s vibes. Gen-X work ethic. Modern outcomes.
Yes, we use gradients responsibly. (Kinda.)

See our flock Get in touch
  • $5B+GMV facilitated through our products
  • $1.2B+GMV processed by our merchants every year
  • 250k+WooCommerce stores running our plugins
  • 2011Building for Woo & Shopify since

// begin ascent — who we are

Ecommerce expertise, deeply in-house.

Kestrel is a small, sharp team with deep roots in the Shopify and WooCommerce ecosystems. We don’t dabble — we’ve spent years inside these platforms so you don’t have to.

Our products are used by hundreds of thousands of stores worldwide. Our services help businesses move faster and break fewer things. Both come with the same obsessive attention to detail. Bird puns are optional. (They are not optional.)

  • Max Rice
  • Ian Misner
  • Beka Rice
  • Simon Porter
  • David Allsop

An all-principals team, AI enhanced.

Flight log

  1. 2011

    Founders start SkyVerge, which became the top WooCommerce extension developer and Woo’s own dev of choice for key partner integrations.

  2. 2012+

    First Shopify apps, including Jilt, one of the earliest Shopify apps.

  3. 2020

    SkyVerge acquired by GoDaddy. Key contributors to GoDaddy Payments; created the Commerce Platform APIs.

  4. Now

    Kestrel: CheckoutWC, 40+ Woo plugins, and two 4.9★ Built for Shopify apps, Zendra and Fileflare.

I trust Kestrel’s judgment on every ecommerce question, even over my coworkers. I enjoy working with you so much.

Yes, someone really said this.
(We didn’t even pay them to.)

// what we’ve built

Our flock of apps

Each product started as a problem we saw stores face over and over. So we fixed it.

  • Shopify Zendra

    A more comprehensive take on Shopify memberships

    Memberships, loyalty, and subscriptions: multiple features in a single, powerful access platform. Systems to convert leads into customers, and members into community.

    zendra.comVisit Zendra
  • Shopify Fileflare

    Digital product delivery, done right

    Secure, reliable file delivery for digital products on Shopify. No complicated bucket setup, no customer headaches, no files shared where they shouldn’t be.

    fileflare.ioVisit Fileflare
  • WooCommerce CheckoutWC

    The WooCommerce checkout, reimagined

    A drop-in checkout replacement for WooCommerce that looks good, loads fast, and actually converts. Trusted by thousands of stores to stop losing sales at the final step.

    checkoutwc.comVisit CheckoutWC
  • WooCommerce KestrelWP

    The Woo extensions stores want to use

    A suite of 40+ plugins that help stores sell anything from memberships to software to photography. High reliability, truly excellent support.

    kestrelwp.comVisit KestrelWP

// services

We build stores.
We move stores.
We enhance stores.

A lot of app developers and agencies know Shopify. Few understand WooCommerce deeply. We have built extensively inside both ecosystems.

How many other teams can say that?

  1. Shopify store builds

    From theme selection and customization to full custom storefronts — we build Shopify stores that look sharp and perform even sharper. No cookie-cutter templates, no mystery apps.

    • Shopify
    • theme build
    • customizations

  2. WooCommerce → Shopify migration

    Reduce site maintenance overhead & hassle. We get your data across cleanly, keep your SEO intact, and make sure nothing breaks on the other side.

    • WooCommerce
    • Shopify
    • SEO consistency

  3. Shopify → WooCommerce migration

    Gain total control over your data & functionality. We fully migrate: products, customers, orders, SEO redirects, and the edge cases everyone forgets about until they’re a problem.

    • Shopify
    • WooCommerce
    • Data integrity

  4. Store consultations

    Post-launch help, performance tuning, conversion optimization, and someone to call when things get weird. For our app users, we become an ecommerce technical co-pilot.

    • Shopify
    • WooCommerce
    • retainers

Not sure which direction to fly?

We’ll figure it out together. No pressure, no sales pitch — just an honest conversation about your store.

Let’s talk

// get in touch

Ready to make something good?

Whether you need a new store, a platform move, or you’re curious about our products — we’d love to hear from you. We reply quickly and speak human.

“Working with Kestrel has been a delight from start to finish.”

Rated 5/5 stars by thousands of happy merchants

Contact us

Message away!

Carrier pigeons are bringing it to us now. Stay tuned.